Year
2025
CATEGORY
BlinkIt
THEME
Mango Season
PROJECT Duration
3 - 4 Weeks
To integrate Augmented Reality (AR) with Blinkit, the concept was to include a postcard with their
mango packaging, something they’ve already introduced exclusively for mango deliveries.
This allows customers to add a personal note when sending mangoes to their loved ones.
The final set of assets was designed to bring the concept to life. These assets include character illustrations, the featured type of mango, a text box containing informative content along with a fun fact, and additional graphic elements created specifically for animation and interactivity.
